Our Team

Yaron Lichtenstein – CEO ADD Agnecy.
Yoni Dotan – Deputy CEO.
Hadas Mozes Lichtenstein – International Business Development Management.
Sapir Sheinman – Personal Manager & Directors & Writers.
Daya Amir – Personal Manager & TV, Movies.
Odelya Haft - Personal Manager & Hosts, Stage, Theate.
Mey-tal Boaron - Personal Manager & Commercial.
Eliav Goldfryd – Head of Content.
ADD Content Agency represents Israel's leading Directors, Actors, Content developers and Models. The agency specializes in creating and marketing TV and New Media formats for the Israeli market and abroad.
We are the biggest content agency at Israel. We represent 200 leading actors and talents in Israel and abroad – screenwriters, format developers, TV directors and many more. 
We develop TV series and formats, and have in store more than 150 different shows - some have been aired in Israel and abroad, some are in the final stages of development. The formats vary from Reality, through Drama, Comedy and Documentaries.

Our Vision

ADD is a dynamic agency. We initiate and adjust ourselves to the crowd's needs and the demands among the TV, entertainment and fashion industries. 
We are in a consecutive bond with the best advertising agencies, TV casters, directors, back stage specialists, content agencies, actors, talents and international models agencies. We set the people we represent in time and markets that fit their abilities and needs.
We have the ability to build a unique content for every client – a packaging that includes a show runner, developer, editor, writer and every other professional needed in order to take the idea from stage one throughout the execution, pitching and recruiting the production company.
We see ourselves not just as "work coordinators" for our talents and clients, but as a close and active consultants who develops personalized based content for every talent and fits it to the crowd and networks demands. We have developed a work methodology that gives our clients not only their livelihood, but mainly a way of living.
This strategy sets us as a leading agency in Israel and abroad.